GTM//SIMULATOR
TRACTION
0
RUNWAY
18 MONTHS LEFT
GO-TO-MARKET
THE SIMULATOR
A field game based on Go-To-Market Strategist by Maja Voje
FROM: Jasper <jasper@redacted.io>
SUBJ: We launch soon. I think.
"Hey. I'm a technical founder building an onboarding SaaS. The product is almost finished, so my plan is to start thinking about marketing after the final sprint. We have 18 months of runway. How hard can a launch be?"
Over 95% of new businesses fail. Jasper just hired you as his GTM strategist. You will make 12 mission-critical calls across the 7 chapters of the playbook: Strategy, Market, Early Customers, Product, Pricing, Positioning, and Growth.
Traction
Every decision earns 0-3 traction points. Decide like the book teaches.
Runway
Every move burns months. Bad calls burn more. Hit zero and the mission ends.
Victory
Survive to the Sean Ellis PMF survey. 40%+ "very disappointed" = chasm crossed.
FILE 01 / 12
STRATEGY
OPTIMAL CALL
+3 TRACTION
-1 MONTH
FINAL FIELD REPORT // MISSION DEBRIEF
Sean Ellis PMF Survey
--%
users "very disappointed" if your product disappeared
Traction Earned
0/36
decision quality vs. the playbook
Runway Remaining
0 mo
of the original 18 months
PLAY THE GAME → READ THE PLAYBOOK
Get Go-To-Market Strategist
Every framework in this simulator - Beachhead, ECP, value-based pricing, positioning, growth loops - explained in full, with plug-and-play templates. By Maja Voje.
Get the book →
Every scenario in this simulator is drawn from Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit by Maja Voje (GROWTH LAB, 2023).